Josh Rank | Content Strategy and Narrative Authority
Ebook: Advantage or Liability? AI in Salesforce DevSecOps
I developed this cornerstone demand-gen asset to address market anxiety regarding AI security in Salesforce environments. By synthesizing technical insights from internal subject matter experts, I positioned the company not just as a vendor, but as the trusted authority on safely scaling AI development.
B2B Announcement and Nurture Sequence
I designed a high-conversion nurture sequence to capitalize on a major regulatory compliance milestone. By mapping the campaign to the buyer’s journey, I transformed a technical compliance announcement into a strategic demand-gen engine that accelerated prospects toward demo requests.
Press Release: Product Launch
I orchestrated the communication strategy for the launch of a complex security solution, positioning the brand as a leader in the cybersecurity space. By aligning the narrative with market demand and executing a high-visibility distribution strategy, garnering 511 media pickups and reaching an audience of 189.9 million, the launch successfully penetrated the market and established long-term brand authority.
Thought Leadership: Security & Compliance Education
I authored this deep-dive educational piece to address a critical, often-overlooked security blind spot in the Salesforce ecosystem: mismanaged public links. By translating a complex technical vulnerability into an accessible risk narrative, I positioned the brand as the authoritative expert on safe Salesforce DevSecOps and proactive data protection.
Feature Article: Go With the Flow
This long-form feature was written for Barista Magazine, an international publication, demonstrating an ability to synthesize complex human stories for a global audience. This project showcases the narrative depth, research rigor, and editorial polish necessary to elevate a brand’s voice beyond standard corporate copy.
Freelance Copywriting: Ratio Coffee
I was commissioned as a freelance copywriter to deliver high-impact product messaging and website copy for Ratio Coffee. By synthesizing the brand’s premium, design-forward identity into sharp, conversion-focused content, I helped translate their high-end hardware value proposition into a compelling customer experience.